presents
Thought Leadership Labs
the
4-Hour Production Intensives Where You Build the Real Assets That Grow Your Platform
Not a course. Not a membership. A working session where you leave with a finished, deployable asset for your thought leadership business.
5 Labs. 20 seats each. Built for experts who are done planning and ready to produce.
Most experts think building a thought leadership brand takes years of painstaking content creation and trial-and-error.
It doesn't.
It takes focused execution on the right anchors, built in the right order, with the right people in the room giving you real feedback as you work.
The Thought Leadership Labs exist for the busy leader who has done the learning. You've bought the courses, attended the webinars, and filled notebooks with brilliant ideas. Your brand presence is exactly where it was six months ago — not because you lack the knowledge, but because you haven't had a dedicated space to actually build.
Every day you spend planning instead of producing, you're stalling momentum and leaving revenue on the table.
That stops here.
Inside the Thought Leadership Collective (TLC), we teach the “Thought Leadership Success Stack”, which mainly focuses on what to do to have a successful thought leadership brand.
A BESTSELLING BOOK
A SOLID BRAND AUTHORITY
A SUCCESSFUL BUSINESS MODEL
A SOLID BRAND AUTHORITY
A SUCCESSFUL BUSINESS MODEL
And under those pillars, five anchors every thought leader must build:
I.
LinkedIn Presence
Your strategic platform on the professional network where clients, publishers, and collaborators go to vet you
II.
YouTube Presence
Your long-form content hub that builds trust and drives inbound discovery for years
III.
Diagnostic Framework
Your proprietary methodology that scales your expertise beyond 1:1 delivery
IV.
Book Proposal
The business case that opens doors to 6 and 7-figure publishing deals
V.
Book Launch Plan
The infrastructure that gets your book into the right hands at the right time
The Labs are the production arm of TLC.
One Lab. One anchor. Four hours. One finished asset.
The Labs
APR
24
Lab 1:
LinkedIn Brand Authority Lab
12 - 4pm PT
Your LinkedIn profile is often the first impression potential clients, publishers, and collaborators have of you. Most experts treat it like a resume. This Lab transforms it into a strategic asset that positions you as a category-of-one authority.
You'll learn the profile optimization system that demonstrates your expertise through proof points, and creates immediate credibility with the right audiences.
We'll work through headline formulas, about section architecture, featured section strategy, and how to structure your experience to tell your authority story.
Deliverable: Fully optimized LinkedIn profile + 30-day content plan ready to publish
JUN
12
Lab 2:
Youtube Strategy Lab
12 - 4pm PT
YouTube is a long-term asset that can drive discovery, build trust, and create inbound opportunities for years. But most experts approach it wrong: they chase trends, copy popular formats, or burn out trying to maintain an unsustainable publishing schedule.
This 4-hour live YouTube workshop is designed to show you how to position your channel for aligned opportunities, what content to focus on, and how to consistently publish one strategic video per week. You’ll leave knowing exactly what to create, how often, and how to make YouTube support your bigger vision.
Deliverable: Your channel set up correctly – structured like a landing page for your body of work, mapping out your next month’s YouTube videos and putting a filming date in your calendar.
AUG 26
WEDNESDAY
Lab 3:
Bestselling Book Launch Lab
12 - 4pm PT
Your LinkedIn profile is often the first impression potential clients, publishers, and collaborators have of you. Most experts treat it like a resume. This Lab transforms it into a strategic asset that positions you as a category-of-one authority.
You'll learn the profile optimization system that demonstrates your expertise through proof points, and creates immediate credibility with the right audiences.
We'll work through headline formulas, about section architecture, featured section strategy, and how to structure your experience to tell your authority story.
Deliverable: Complete 90-day book launch timeline with week-by-week action items, partnership outreach templates, and promotional calendar
The difference between a book that launches to crickets and one that creates momentum rarely comes down to the quality of the book. It's the infrastructure behind the launch.
This Lab gives you the actual project plan used by successful authors — the timeline, the audience-building strategies, the partnership structures, and the promotional calendar that separates bestselling launches from quiet releases.
SEP 23
WEDNESDAY
Lab 4:
Diagnostic Framework Lab
12 - 4pm PT
Your LinkedIn profile is often the first impression potential clients, publishers, and collaborators have of you. Most experts treat it like a resume. This Lab transforms it into a strategic asset that positions you as a category-of-one authority.
You'll learn the profile optimization system that demonstrates your expertise through proof points, and creates immediate credibility with the right audiences.
We'll work through headline formulas, about section architecture, featured section strategy, and how to structure your experience to tell your authority story.
Deliverable: An outline for the analog version of your proprietary diagnostic framework, ready to test in the market
The most successful thought leaders have a proprietary way of diagnosing problems and prescribing solutions. This becomes their signature methodology — the thing they're known for, the thing that scales beyond them.
In this Lab, you'll build your diagnostic framework: the assessment infrastructure that allows you to scale your expertise beyond 1:1 delivery, with real-time feedback on how it connects to your broader methodology.
NOV 04
WEDNESDAY
Lab 5:
Book Proposal Lab
12 - 4pm PT
Your LinkedIn profile is often the first impression potential clients, publishers, and collaborators have of you. Most experts treat it like a resume. This Lab transforms it into a strategic asset that positions you as a category-of-one authority.
You'll learn the profile optimization system that demonstrates your expertise through proof points, and creates immediate credibility with the right audiences.
We'll work through headline formulas, about section architecture, featured section strategy, and how to structure your experience to tell your authority story.
Deliverable: Complete book proposal outline with your hook, competitive titles analysis, and platform summary
A book proposal isn't a summary of your book. It's a business case for why your book deserves to exist and why you're the person to write it. Most aspiring authors underestimate how strategic this document needs to be.
This Lab walks you through every component of a competitive proposal — overview, competitive analysis, marketing platform, and more — with direct feedback on how your expertise and platform fit each section.
APR 24
FRIDAY
Lab 1:
LinkedIn Brand Authority Lab
12 - 4pm PT
Your LinkedIn profile is often the first impression potential clients, publishers, and collaborators have of you. Most experts treat it like a resume. This Lab transforms it into a strategic asset that positions you as a category-of-one authority.
You'll learn the profile optimization system that demonstrates your expertise through proof points, and creates immediate credibility with the right audiences.
We'll work through headline formulas, about section architecture, featured section strategy, and how to structure your experience to tell your authority story.
Deliverable: Fully optimized LinkedIn profile + 30-day content plan ready to publish
Your LinkedIn profile is often the first impression potential clients, publishers, and collaborators have of you. Most experts treat it like a resume. This Lab transforms it into a strategic asset that positions you as a category-of-one authority.
You'll learn the profile optimization system that demonstrates your expertise through proof points, and creates immediate credibility with the right audiences.
We'll work through headline formulas, about section architecture, featured section strategy, and how to structure your experience to tell your authority story.
JUN 12
FRIDAY
Lab 2:
YouTube Strategy Lab
12 - 4pm PT
Your LinkedIn profile is often the first impression potential clients, publishers, and collaborators have of you. Most experts treat it like a resume. This Lab transforms it into a strategic asset that positions you as a category-of-one authority.
You'll learn the profile optimization system that demonstrates your expertise through proof points, and creates immediate credibility with the right audiences.
We'll work through headline formulas, about section architecture, featured section strategy, and how to structure your experience to tell your authority story.
Deliverable: Personalized YouTube content calendar with video topics, titles, hooks, and production workflow mapped out
YouTube is a long-term asset that drives discovery, builds trust, and creates inbound opportunities for years. Most experts approach it wrong — chasing trends, copying popular formats, or burning out on an unsustainable publishing schedule.
This Lab shows you how to position your channel for aligned opportunities, what content to focus on, and how to consistently publish one strategic video per week without it consuming your life.
AUG
26
Lab 3:
Bestselling Book Launch Lab
12 - 4pm PT
The difference between a book that launches to crickets and one that creates momentum often has nothing to do with the quality of the book itself. It's the infrastructure behind the launch.
This Lab gives you the actual project plan used by successful authors – the timeline, the audience-building strategies, the partnership structures, and the promotional calendar that separates bestselling launches from quiet releases. You'll map your pre-launch, launch week, and post-launch activities with precision.
Deliverable: Complete 90-day book launch timeline with week-by-week action items, partnership outreach templates, and promotional calendar
SEP
23
Lab 4:
Diagnostic Framework Lab
12 - 4pm PT
The most successful thought leaders have a proprietary way of diagnosing problems and prescribing solutions. This becomes their signature methodology, the thing they're known for.
In this Lab, you'll know how to create your diagnostic framework; the assessment infrastructure that allows you to scale your expertise beyond 1:1 delivery. You'll identify the key variables you evaluate and how this framework connects to your broader methodology.
Deliverable: An outline for the analog version of your proprietary diagnostic framework ready to test in the market.
NOV
4
Lab 5:
Book Proposal Lab
12 - 4pm PT
Most aspiring authors know they need a book proposal, but they don't realize how strategic this document actually is. It's not just a summary of your book. It's a business case for why your book deserves to exist and why you're the person to write it.
This Lab walks you through every component of a competitive book proposal: your overview, competitive analysis, marketing platform, and the like.
You'll learn what agents and publishers actually look for and map out which parts of your expertise and platform fit where.
Deliverable: Complete book proposal outline with your hook, competitive titles analysis, and platform summary.
Carissa Begonia
Carissa Begonia is a business consultant, LinkedIn strategist, and founder of CONSCIOUSXCHANGE, helping BIPOC and women entrepreneurs build businesses that create freedom.
A LinkedIn Top Voice with over 15 years of corporate leadership experience, including as former head of Diversity, Equity, & Inclusion at Zappos, Carissa teaches thought leaders how to turn expertise into power – building personal brands that attract values-aligned clients, land corporate contracts, and secure speaking engagements.
As a second-generation Filipina American daughter of immigrants, she believes entrepreneurship is liberation. She teaches entrepreneurs to leverage the 5 Currencies of Power (Visibility, Authority, Access, Influence, and Income) to break past limiting ceilings and claim their space as industry leaders.
Featured in TIME magazine and a speaker at organizations including Eventbrite, KPMG, and Kapor Capital, Carissa empowers entrepreneurs to move from expertise to influence, from visibility to authority, and from income to lasting legacy.
Carissa Begonia
Carissa Begonia is a business consultant, LinkedIn strategist, and founder of CONSCIOUSXCHANGE, helping BIPOC and women entrepreneurs build businesses that create freedom.
A LinkedIn Top Voice with over 15 years of corporate leadership experience, including as former head of Diversity, Equity, & Inclusion at Zappos, Carissa teaches thought leaders how to turn expertise into power – building personal brands that attract values-aligned clients, land corporate contracts, and secure speaking engagements.
As a second-generation Filipina American daughter of immigrants, she believes entrepreneurship is liberation. She teaches entrepreneurs to leverage the 5 Currencies of Power (Visibility, Authority, Access, Influence, and Income) to break past limiting ceilings and claim their space as industry leaders.
Featured in TIME magazine and a speaker at organizations including Eventbrite, KPMG, and Kapor Capital, Carissa empowers entrepreneurs to move from expertise to influence, from visibility to authority, and from income to lasting legacy.
Maeve Ferguson
Maeve Ferguson is a strategic business architect and founder who specializes in helping high-level authors, coaches, and consultants codify their intellectual property into scalable digital assets. With a background in private equity and global transformation projects, she brings a high degree of professional rigor to the online marketing space, moving beyond traditional "noisy" tactics to create sophisticated "Diagnostic Assessment Ecosystems."
Her signature approach focuses on turning an expert's unique methodology into a permanent brand asset that qualifies leads, personalizes the client experience, and generates high-ticket sales automatically. Through her "done-for-you" services and her proprietary Thought Leader’s Pathway™, Maeve empowers business owners to transition from being simple service providers to becoming a "Category of One" by installing automated systems that work independently of their personal presence.
Maeve Ferguson
Maeve Ferguson is a strategic business architect and founder who specializes in helping high-level authors, coaches, and consultants codify their intellectual property into scalable digital assets. With a background in private equity and global transformation projects, she brings a high degree of professional rigor to the online marketing space, moving beyond traditional "noisy" tactics to create sophisticated "Diagnostic Assessment Ecosystems."
Her signature approach focuses on turning an expert's unique methodology into a permanent brand asset that qualifies leads, personalizes the client experience, and generates high-ticket sales automatically. Through her "done-for-you" services and her proprietary Thought Leader’s Pathway™, Maeve empowers business owners to transition from being simple service providers to becoming a "Category of One" by installing automated systems that work independently of their personal presence.
Essetino Media
Auret Esselen and Jewel Tolentino are YouTube for Business Strategists and Co-Founders of Essetino Media. They help experts and thought leaders turn YouTube into a trust-building engine that attracts clients and amplifies authority.
With their own channel generating multiple six figures in revenue and their team managing a portfolio of 7- and 8-figure brands, Auret & Jewel’s signature Anti-Viral Strategy transforms YouTube from a content platform into a legacy-building, revenue-generating asset.
Who This is For
This Lab is for you if...
You're a published or aspiring author...
who wants your book to open doors, not just sit on shelves.
You're an executive or service provider...
who's been building brands for others and it's time to build your own platform.
You're a speaker or educator...
who wants your book to open doors, not just sit on shelves.
You're a coach or strategist...
who wants to charge premium rates because your positioning reflects your value.
You're someone who learns by doing...
not endless consuming, and you're ready to finish what you started.
The Production System Behind Million-Dollar Platforms
We’re handing over the exact frameworks and build sessions we use with our private clients – the same ones that have led to major book deals, speaking tours, and category-of-one positioning.
Before this, the only way to access this level of hands-on production time was by joining the Thought Leadership Collective at $10,000/year...
Choose how you want to build
TRY ONE LAB
$497
Pick the anchor that's most urgent for your platform right now.
-
One 4-hour intensive
-
One finished, deployable asset
-
Personalized feedback in a room of 20
BUILD YOUR FULL STACK
$1,497
All 5 Labs.
-
Every anchor in your Success Stack, built from the ground up
Most courses charge $1,997 just to teach you the strategy. This is where you actually build it.
5 Labs × $497 = $2,485 if purchased separately. You save $988.
TLC members: your quarterly Lab credit applies at checkout.
What You Get Inside Every Lab
Live Strategic Guidance
We're in the room with you — virtually — looking at your work in real time. You receive personalized feedback as you build, not generic advice you have to figure out how to apply later.
Proprietary Blueprints
The exact templates, frameworks, and systems used inside TLC to scale 6 and 7-figure expert brands. Not watered down for a public program.
The Small Group Edge
Maximum 20 participants per Lab. You get real attention. You'll hear your peers' challenges and breakthroughs, which accelerates your own thinking in ways solo work never does.
Tangible Deliverables
You leave with a finished production piece — a complete profile, a mapped framework, a proposal outline, a launch plan. Something you can immediately use and share.
Hands-On Workbooks
Structured templates that guide you step-by-step through the production process during the Lab and serve as reference materials afterward.
Lifetime Access to Materials
All frameworks, templates, and recordings remain available to you. Build it once in the Lab, refine it forever.
What You Get Inside Every Lab
Live Strategic Guidance
We’re in the room (virtually) looking at your work in real-time. You'll receive personalized feedback as you build, not generic advice you have to figure out how to apply later.
Proprietary Blueprints
The exact templates, frameworks, and systems we use inside the Collective to scale 6 and 7-figure expert brands.
The "Small Group" Edge
Maximum 20 participants per Lab. This means you get actual attention. You'll hear your peers' challenges and breakthroughs, which accelerates your own thinking.
Tangible Deliverables
You leave with a finished production piece – a complete profile, a bank of stories, a mapped framework, a proposal outline. Something you can immediately use and share.
Hands-On Workbooks
Structured templates that guide you step-by-step through the production process during the Lab and serve as reference materials afterward.
Lifetime Access to Materials
All frameworks, templates, and recordings remain available to you. Build it once in the Lab, refine it forever.
Brands
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You Can't Skip Any of Them
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You're a published or aspiring author...
who wants your book to open doors, not just sit on shelves.
This Lab is For You if...
You're an executive or service provider...
who's been building brands for others and it's time to build your own platform.
You're a speaker or educator...
who wants your book to open doors, not just sit on shelves.
You're a coach or strategist...
who wants to charge premium rates because your positioning reflects your value.
You're someone who learns by doing...
not endless consuming, and you're ready to finish what you started.
You Can't Skip Any of Them.
A Book without a Brand means nobody knows your brilliant work exists.
A Brand without a Book means you're visible but not credible at the highest levels.
A Book and Brand without a Business Model means you're famous but broke.
Most experts have one pillar strong and two pillars weak. That's the gap keeping you stuck.
The TLC Labs are designed to help you identify where your gap lives and build the specific asset that closes it.
Meet Our Thought Leader Faculty
Jen Kem
Founder, Thought Leadership Collective
Before creating the Thought Leadership Collective, I worked completely behind the scenes helping executives, authors, and experts build their platforms and capture their IP... Architecting frameworks, scaling expert-led businesses, and crafting positioning strategies for transformational leaders…
And before that, I was building my own thought leadership brand from scratch, learning what actually works versus what just sounds good in theory.
Over my two decades in this work, I noticed a brilliant experts with world-changing ideas, most remained stuck in endless learning loops instead of actually building their platforms.
That’s why I decided to create a different model focused on production, not consumption.
Because I believe your expertise matters and your platform can change industries. You have the power to create leverage in your business and make the impact you're meant to make, without sacrificing yourself in the process.
So I built the Thought Leadership Collective and created the Labs – intensive, asset-focused sessions where we build the thing, not just talk about building the thing.
I've been building thought leadership platforms for 20+ years.
Carissa Begonia
LinkedIn Brand Authority Lab
A LinkedIn Top Voice with over 15 years of corporate leadership experience, including as former head of Diversity, Equity, & Inclusion at Zappos, Carissa teaches thought leaders how to turn expertise into power – building personal brands that attract values-aligned clients, land corporate contracts, and secure speaking engagements.
As a second-generation Filipina American daughter of immigrants, she believes entrepreneurship is liberation. She teaches entrepreneurs to leverage the 5 Currencies of Power (Visibility, Authority, Access, Influence, and Income) to break past limiting ceilings and claim their space as industry leaders.
Featured in TIME magazine and a speaker at organizations including Eventbrite, KPMG, and Kapor Capital, Carissa empowers entrepreneurs to move from expertise to influence, from visibility to authority, and from income to lasting legacy.
Carissa Begonia is a business consultant, LinkedIn strategist, and founder of CONSCIOUSXCHANGE, helping BIPOC and women entrepreneurs build businesses that create freedom.
Maeve Ferguson
Diagnostic Framework Lab
With a background in private equity and global transformation projects, she brings a high degree of professional rigor to the online marketing space, moving beyond traditional "noisy" tactics to create sophisticated "Diagnostic Assessment Ecosystems."
Her signature approach focuses on turning an expert's unique methodology into a permanent brand asset that qualifies leads, personalizes the client experience, and generates high-ticket sales automatically. Through her "done-for-you" services and her proprietary Thought Leader’s Pathway™, Maeve empowers business owners to transition from being simple service providers to becoming a "Category of One" by installing automated systems that work independently of their personal presence.
Maeve Ferguson is a strategic business architect and founder who specializes in helping high-level authors, coaches, and consultants codify their intellectual property into scalable digital assets.
Essetino Media
YouTube Strategy Lab
Auret and Jewel are YouTube for Business Strategists and Co-Founders of Essetino Media. They help experts and thought leaders turn YouTube into a trust-building engine that attracts clients and amplifies authority.
With their own channel generating multiple six figures in revenue and their team managing a portfolio of 7 and 8-figure brands, their Anti-Viral Strategy transforms YouTube from a content platform into a legacy-building, revenue-generating asset.
Auret Esselen and Jewel Tolentino are YouTube for Business Strategists and Co-Founders of Essetino Media.
Meet Our Thought Leader Faculty
Jen Kem
Before creating the Thought Leadership Collective, I worked completely behind the scenes helping executives, authors, and experts build their platforms and capture their IP... Architecting frameworks, scaling expert-led businesses, and crafting positioning strategies for transformational leaders…And before that, I was building my own thought leadership brand from scratch, learning what actually works versus what just sounds good in theory.
Over my two decades in this work, I noticed a brilliant experts with world-changing ideas,
most remained stuck in endless learning loops instead of actually building their platforms.
That’s why I decided to create a different model focused on production, not consumption.
Because I believe your expertise matters and your platform can change industries. You have the power to create leverage in your business and make the impact you're meant to make, without sacrificing yourself in the process.
So I built the Thought Leadership Collective and created the Labs – intensive, asset-focused sessions where we build the thing, not just talk about building the thing.
I've been building thought leadership platforms for 20+ years.
Founder, Thought Leadership Collective
Carissa Begonia
A LinkedIn Top Voice with over 15 years of corporate leadership experience, including as former head of Diversity, Equity, & Inclusion at Zappos, Carissa teaches thought leaders how to turn expertise into power – building personal brands that attract values-aligned clients, land corporate contracts, and secure speaking
engagements. As a second-generation Filipina American daughter of immigrants, she believes entrepreneurship is liberation. She teaches entrepreneurs to leverage the 5 Currencies of Power (Visibility, Authority, Access, Influence, and Income) to break past limiting ceilings and claim their space as industry leaders.
Featured in TIME magazine and a speaker at organizations including Eventbrite, KPMG, and Kapor Capital, Carissa empowers entrepreneurs to move from expertise to influence, from visibility to authority, and from income to lasting legacy.
Carissa Begonia is a business consultant, LinkedIn strategist, and founder of CONSCIOUSXCHANGE, helping BIPOC and women entrepreneurs build businesses that create freedom.
LinkedIn Brand Authority Lab
Maeve Ferguson
Her signature approach focuses on turning an expert's unique methodology into a permanent brand asset that qualifies leads, personalizes the client experience, and generates high-ticket sales automatically. Through her "done-for-you" services and her proprietary Thought Leader’s Pathway™, Maeve empowers business owners to transition from being simple service providers to becoming a "Category of One" by installing automated systems that work independently of their personal presence.
Maeve Ferguson is a strategic business architect and founder who specializes in helping high-level authors, coaches, and consultants codify their intellectual property into scalable digital assets.
Diagnostic Framework Lab
With a background in private equity and global transformation projects, she brings a high degree of professional rigor to the online marketing space, moving beyond traditional "noisy" tactics to create sophisticated "Diagnostic Assessment Ecosystems."
Essetino Media
They help experts and thought leaders turn YouTube into a trust-building engine that attracts clients and amplifies authority.
With their own channel generating multiple six figures in revenue and their team managing a portfolio of 7 and 8-figure brands, their Anti-Viral Strategy transforms YouTube from a content platform into a legacy-building, revenue-generating asset.
Auret Esselen and Jewel Tolentino are YouTube for Business Strategists and Co-Founders of Essetino Media.
YouTube Strategy Lab
Frequently Asked Questions
If you're here, you already know what a thought leadership platform requires. You've studied the strategies. You understand the frameworks. You've consumed the content.
Now it's time to finally finish what you started.
Limited to 20 seats per Lab. First come, first served. 100% implementation-focused.
Ready to Build the right thought leadership assets that actually work for you?
Get in touch
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